BMW made its big entrance into esports with an epic collaboration between the BMW Junior Racing team and FNATIC’s pro esports squad. With a $35k budget, we created a campaign that got people excited from the get-go. We dropped 5 high-energy videos that totally smashed our view and impression goals, proving this partnership was a winning combo. It was all about showing how BMW’s precision and FNATIC’s esports mastery make the perfect match, and the buzz was real!