I put together a 3-part YouTube video campaign to help BMW connect with FNATIC esports fans, all within a $10k budget. The campaign was crafted to resonate with the community, blending compelling content with an in-depth look at the partnership. We delivered 7 videos that exceeded our view and impression goals, along with viral social media posts that sparked a lot of buzz. The focus was on creating excitement, boosting brand awareness, and reinforcing BMW’s presence in the esports scene — and it definitely delivered!