Pete Nguyen
Content Creator, Creative Director & Videographer
@swallaspaa
Giving context to projects, engage with audience and talent, and amplify campaigns.
@swallaspaa
Behind-the-scenes moments, on-set highlights, exclusive content, and finished works.
Peter Nguyen
Sharing my professional journey and connecting with industry peers.
pete@petenguyen.com.au
Contact me here.
Behind the Scenes
Here’s how I work! Take a behind-the-scenes look at the photoshoot for Fnatic's 10th Anniversary Jersey.
I am a Creative with over a decade of experience in content strategy, creative direction, and multimedia production. Adept at leading dynamic content teams, crafting engaging campaigns, and building impactful brand narratives for global organizations. Recognized for delivering exceptional results in esports, fashion, and tech industries, collaborating with brands like BMW, Gucci, ASOS, and Monster Energy.
Fnatic / Senior Content Strategist
June 2024 - PRESENT, Berlin
- Leading a team of content creators and production staff to deliver high-quality, engaging esports content across platforms including YouTube, Twitter, Instagram, and TikTok.
- Strategically manage content performance for channels with millions of followers, driving audience growth and brand engagement.
Fnatic / Content Manager
October 2020 -June 2024, Berlin
- Directing a team of videographers and editors to produce compelling content for Fnatic, a world-leading esports organization.
- Overseeing brand marketing campaigns, documentary storytelling, and sponsor collaborations with global brands like BMW, Hisense, Gucci, and Monster Energy.
Fnatic / Videographer
April 2019 -October 2020, Berlin
- Independently grew Fnatic’s YouTube channel to over 700,000 subscribers by developing and executing innovative content strategies.
- Delivered high-impact videography, photography, and editing to support the organization’s esports initiatives.
Freelance / Videographer and Photographer
May 2013 -April 2019, Berlin
- Successfully executed diverse visual projects from concept to publication, showcasing creativity and full-spectrum production expertise.
- Collaborated with clients including German government politicians, Kiron Higher Education, Fnatic, and small music festivals to produce impactful visual content.
I am passionate about crafting compelling stories that resonate with diverse audiences and bring brands to life. Whether it’s leading a team to produce an inspiring esports campaign or capturing authentic moments through photography and videography, I thrive on using creativity to build emotional connections between people and brands.
As a lifelong enthusiast of digital media and storytelling, I am driven by the challenge of finding innovative ways to engage audiences across platforms like YouTube, Instagram, TikTok, and beyond. I am particularly inspired by the intersection of technology, culture, and human experiences, and I love translating these elements into impactful campaigns for global brands.
Collaboration fuels my creativity — I find great fulfillment in mentoring content teams, fostering ideas, and pushing creative boundaries to produce work that not only meets goals but leaves a lasting impression.
With an education and background in journalism, what inspires me is to tell the stories that people rarely see. Getting that access and shedding light on shadows is what drives me forward to pushing the boundaries of storytelling.